July 14, 2014
Passionate Playground Launches Joyboxx!
Thinking inside the box, just got exciting~ Seattle start up company Passionate Playground announces its first product release, Joyboxx™ with Playtray™ – The world’s only hygienic and lockable adult pleasure product storage system.
Imagine if food didn’t have a lunch box or napkins. Americans spend $15 billion dollars annually on pleasure products according to adult toy manufacturer Adam & Eve. These millions of consumers must figure out how to safely store and protect their intimate products and furniture. Most storage options available are either unhygienic or made of toxic materials.
Inventor/Founder/CEO Deborah Semer met 30-year industry veteran Phyllis Heppenstall, the founder of Peekay Inc., a Pacific Northwest-based adult retail empire with 46 stores in six states (Lover’s, Christal’s, Con Rev). Heppenstall not only became an adviser but also an investor. “We must address the cleanliness of our adult ‘toys’ with the same passion that we use them. Finally here’s the product that all consumers need to address this void!” said Heppenstall.
Consumers who want to protect their passion, can pre-order and help fund the first Joyboxx production run through the IndieGogo crowd-funding campaign that runs through August 22, 2014. http://igg.me/at/joyboxx/x
The patent pending Joyboxx with Playtray will debut globally in retail stores and online in early fall 2014. Passionate Playground plans to launch multiple Joyboxx sizes, shapes and colors based on consumer and adult toy manufacturers’ needs.
The storage system addresses the particular issues of pleasure product use and has features not available anywhere else.
The innovative Playtray is a removable internal divider that gives consumers a place to rest, transport, clean, dry and organize their toys from the first moments of passion to the last. No more stains on furniture or towels!
Joyboxx is made with dishwasher safe, polypropylene, a recyclable plastic used in food product packaging such as yogurt containers. Polypropylene is BPA and Phthalate free, and odorless so it won’t “off-gas” like most plastic storage boxes or cause a chemical meltdown with lubricants, body fluids, and sex toy materials.
While it’s important to clean a toy after every use, research shows that doesn’t always happen. Passionate Playground incorporated an antimicrobial additive into the plastic to help prevent bacteria growth on used toys. Additionally moisture can evaporate through 10 hidden ventilation holes and one larger hole that also allows a USB/AC vibrator to charge discreetly inside.
It is important to note this is not “self-cleaning” – users still need to practice good hygiene and clean their toys.
The sleek, curved design measures approximately 11” x 6” x 4”on the interior, fitting most pleasure products on the market. Joyboxx features an easy access top compartment for smaller lightweight items such as condoms, lube, batteries or mints and will fit into a nightstand.
The quiet, child-resistant slider lock is made 100% secure with the additional mini combination lock.
ABOUT PASSIONATE PLAYGROUND
An American company based in Seattle, WA Passionate Playground is dedicated to shaping the future of sexual health and wellness by innovating body safe products for passionate people.
ABOUT DEBORAH SEMER, INVENTOR/FOUNDER/CEO
While new to the adult retail industry, Semer is not new to building organizations and has served many causes; Executive Director of the PNW Chapter of the National Academy of Recording Arts & Sciences (GRAMMY Awards), Vice President of the Seattle Arts Commission, Executive Director and Co-founder of Operation Ward 57, a non-profit that helps wounded soldiers in Washington DC and more.