About Us

Passionate Playground's Trademarked Iconic Double P Rainbow Logo

Sometimes, THINKING INSIDE THE BOX can be revolutionary!



Passionate Playground's mission is to revolutionize the way passionate people store, protect, clean and enjoy their intimate and personal products. We are dedicated to creating innovative, body-safe products that contribute to sexual, mental and overall health and wellness in a conscious and planet-friendly way. 

Our goal is to empower people to embrace their sexuality, enhance their intimate experiences, and live joyfully without compromise of their personal passions.  We create the tools to help bring you joy inside, literally. 
Company Values:
  1. Innovation: We are committed to continuous innovation in the field of intimate product cleaning and storage. We strive to develop cutting-edge solutions that address the evolving needs of our customers, ensuring their privacy, safety, and satisfaction.
  2. Hygiene: We prioritize hygiene as a fundamental aspect of sexual wellness. Our products are designed with antimicrobial materials and easy-to-clean features, promoting a clean and healthy environment for storing intimate items.
  3. Discretion: We understand the importance of privacy and discretion when it comes to personal items. Our storage solutions are designed to be discreet, offering secure and inconspicuous options for individuals to store their intimate products without fear of judgment or intrusion.
  4. Empowerment: We believe in empowering people to make informed choices about their sexual well-being and take control of their intimate experiences. We provide access to comprehensive information, resources and products that support self-discovery, personal growth and taboos.  We strive to foster a culture that promotes open dialogue, consent, and sexual empowerment.
  5. Inclusivity: We embrace diversity in all its forms, including but not limited to gender, sexual orientation, ethnicity, age, and ability. We create a welcoming and inclusive environment that values and respects the unique identities and experiences of all individuals.
  6. Education: We are committed to providing  and promoting thoughtful and accurate information from real professionals.
  7. Quality: We are committed to providing high-quality, durable products that meet the highest standards of craft-people-ship. We meticulously source materials, conduct rigorous quality control, and continually seek feedback to ensure our products exceed customer expectations.
  8. Sustainability: We are dedicated to minimizing our environmental impact. We prioritize sustainable manufacturing practices, use eco-friendly materials whenever possible, and actively seek ways to reduce waste and promote responsible consumption.
  9. Integrity: We operate with honesty, transparency, and ethical practices. We prioritize customer privacy and confidentiality, maintain confidentiality of personal information, and handle sensitive matters with professionalism and discretion.
  10. Social Responsibility: We actively engage in initiatives that support sexual health, well-being, and equality. We collaborate with advocacy groups, support research and awareness campaigns, and contribute to organizations working towards positive social change within the realm of sexual wellness, women's and LGBTQI rights.
Our patented hygienic cleaning and storage system JOYBOXX + PLAYTRAY  is more than a safe space for WHATEVER brings you joy inside, it's also a SYMBOL FOR OUR BELIEF in INDIVIDUALITY and PERSONAL FREEDOM.


Deborah Semer is a true "Creativepreneur." She has followed her passions and used her creativity to blaze trails and change the world. 




Some of Deborah's accomplishments include changing laws, paradigms and helping countless people in the roles of Passionate Playground LLC Founder, & CEO, Inventor Joyboxx® + Playtray®, Artist Manager, Drummer and Singer, Editorial, Lifestyle and Product Photographer, Founder & Director of Operation Ward 57, DJ Hooah!, Seattle Arts Commissioner, Executive Director of the PNW Chapter of the National Academy of Recording Arts & Sciences (GRAMMY® Awards), Program Manager at the Millionaire Club Charity.

Jill Murphy

Founding Funder & Medical Professional

"Ask Nurse Jill!"

ARNP, US Army Nurse Corps Officer, Ret.Jill and Deborah met in 2007 while aiding critically wounded soldiers at Walter Reed Army Medical Center. A personal item protec­tion system could have been so helpful to long-term patients, their family and hospital staff. Read OUR story of creating the Clean Safe Box  here.

 Vanessa Wartenbee

Manufacturing & QC

"Don't Mess-a with Nessa!"

 Nessa has 10 years' experience in plastic injection molding. Seven of those years were as Head of QC for a large factory. She is one of the only women of color in the factory inner workings who makes sure Joyboxx comes out right…or her fierce claws will!


Selena Scola
1st Brand Health Ambassador
"Health & Safety ARE Sexy!"



Shaun Charity

"The Tech Wolf"


Shaun was one of the first in the world to learn about Joyboxx, before it was launched, and then, he became our #1 customer! As top customer he caught our eye and was asked to be a critical part of the team. By day, he’s a Motion Graphic Designer and pop art lover, and by night... well, we don’t know, but he owns a lot of Joyboxxes.


Phyllis Heppenstall
Founding Funder & Industry Legend

"Ain't She Grand?"

Founder, Peekay Inc

Read the profile in SeattlePI - "Country Girl Succeeds in the Business of Pleasure"

Read her endorsement of Joyboxx here



IP - Asia

Joe Simone

IP - Europe & UK

Dr. Richard Dissman


IP - North America

Timothy D. Casey