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About Passionate Playground LLC

Passionate Playground LLC is a Seattle-based company founded July 17, 2013 by Deborah Semer, the former Seattle Arts Commissioner, Executive Director of the PNW Chapter of the Recording Academy (GRAMMY® Awards) and Co-Founder of the nationally recognized Operation Ward 57. Semer and her powerful group of female funders are dedicated to shaping the future of health and wellness by innovating body safe products for passionate people.

Passionate Playground and its first two patented products Joyboxx and Playtray and have been nominated for many awards and featured in top media outlets such as; Glamour Magazine, Playboy TV, MTV News, Buzzfeed, Core 77, The Stranger, Elite Daily and more.



Phone: (206) 414-1805

Email:customercare (at) joyboxx (dot) com


Deborah Semer is a true "Creative-Preneur". She has followed her passions and used her creativity to blaze trails and change the world. "I’ve had the honor of helping tens of thousands of people throughout my life in:"




Some of Deborah's accomplishments include:
Passionate Playground LLC Founder, & CEO, Joyboxx® + Playtray® patented inventor, Artist Manager, Musician, Photographer, Founder & Director of Operation Ward 57, DJ Hooah!, Seattle Arts Commissioner, Executive Director of the PNW Chapter of the National Academy of Recording Arts & Sciences (GRAMMY® Awards), Program Manager Millionaire Club Charity.

Connect with Deborah on LinkedIn
Read the XBIZ Interview - Women in Adult


Chris Fleiger
Sales & Operations

"I can do that!"

Fleiger has worked in the pleasure industry for since 2014, managing a Lion's Den Adult retail store. Prior to joining the adult industry, Fleiger worked in religious ministry, having been Ordained and earring a Master's in Divinity.


Vanessa Wartenbee
Manufacturing & QC

"Don't Mess-a with Nessa!"

Nessa has 10 years' experience in plastic injection molding. Seven of those years were as Head of QC for a large factory. She is one of the only women of color in the factory inner workings who makes sure Joyboxx comes out right…or her fierce claws will!


Selena Scola
1st Brand Ambassador
Health & Social Media Expert

"Health & Safety ARE Sexy!"



Shaun Charity

"The Tech Wolf"

Shaun was one of the first in the world to learn about Joyboxx, before it was launched, and then, he became our #1 customer! As top customer he caught our eye and was asked to be a critical part of the team. By day, he’s a Motion Graphic Designer and pop art lover, and by night... well, we don’t know, but he owns a lot of Joyboxxes.


Phyllis Heppenstall
Founding Funder & Industry Legend

"Ain't She Grand?"

Founder, Peekay Inc

Read the profile in SeattlePI - "Country Girl Succeeds in the Business of Pleasure"

Read her endorsement of Joyboxx here


Jill Murphy
Founding Funder &
Medical Professional

"Ask Nurse Jill!"

ARNP, US Army Nurse Corps Officer, Ret.

Jill and Deborah met in 2007 while aiding critically wounded soldiers at Walter Reed Army Medical Center. A personal item protec­tion system could have been so helpful to long-term patients, their family and hospital staff.

Read their story of creating the Clean Safe Box here.


Schram & Associates


General Counsel

Mark V Jordan
Bracepoint Law


IP - Europe & UK

Dr. Richard Dissman


IP - North America

Timothy D. Casey


IP - Asia

Joe Simone

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